Addressable TV is no longer a future vision, it is a modern necessity for every brand's media strategy.
Nine industry leading partners commissioned Forrester Consulting to examine media buyers' knowledge and perception of Addressable TV
Sign up for our upcoming webinar
May 11th, 3pm ET
Hosted by Adweek
Embracing the Era of Addressable TV on May 11th. Forrester's lead analyst Joanna O'Connell joins DISH Media's Kevin Arrix to discuss practical solutions to industry concerns about Addressable TV.
Participating Partners
This study was conducted by Forrester Consulting on behalf of a cross-industry collaboration of leaders in the addressable TV space.
A Must-Read Study
Television is still a powerful medium providing massive reach, but the Future of TV is more diverse with new opportunities for marketers. Addressable TV offers advertisers scale plus enhanced data targeting capabilities, giving them more control over audience reach and frequency.
Download the new study to learn more about addressable TV and helpful ways to integrate it into your media mix.
